Aetna‘s “Our Healthy” Campaign

Aetna, one of the largest health insurance companies in the U.S., launched a new marketing campaign—“Our Healthy”—today, which highlights the company’s goal of cutting billions of dollars of expenditures through so-called Big Data, electronic health records, and other technologies as well as encouraging better coordination among healthcare providers.

According to the Institute of Medicine‘s The Healthcare Imperative: Lowering Costs and Improving Outcomes (2011), the healthcare system wastes $760 billion dollars a year as a result of consumer fraud, unnecessary procedures, and excessive administrative costs. Aetna‘s goal is to bring human resources professionals, health care providers, policy maker, and even consumers together to try to reduce these wasteful expenses.

With Change Coming, Aetna Targets Employers
The New York Times | September 3, 2013